Daily Archives: February 15, 2012

Tip #196: Gone and forgotten

If you get me on the phone, and you ask if I got your e-mail, which you shouldn’t, but if you do, and I say, “I don’t see it here,” then I’d like you to know a few things.

First, I’m not lying. When someone reaches me and asks me that question, I check.

Second, I also believe that you sent it. It’d be a dumb thing to fib about.

So where is it?

Deleted. And already forgotten. Sorry.

Journos get lots and lots of email pitches. We delete out of hand the ones that don’t look right for us, or anyone else we work with. When you call and I can’t find your email, it means that it was one of the messages to not make the first cut.

I don’t know how you should respond to this. You could try to pitch me on the phone. Most people do, and 99% of the time, I begin to vaguely remember the email. And why I deleted it. Awkward.

Or you could just save everyone a bunch of time and say, “I’ll re-send it,” and ring off. And not call back about it.

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