Don’t start a phone pitch with a geeky tech journalist by going on and on about the Super Bowl. I’m not saying that no tech journos are football fans, but the chances are significant that the person you’re pitching is not. From my office I can see three writers who see the Super Bowl as a great opportunity to go for a nice hike on a popular trail, since everyone else is indoors. Or better yet, hit the CostCo.
And if we were really sports nuts, we’d be writing for ESPN, wouldn’t we?
Hat Tip: Paul Sloan