If you’re going to send marketing swag, it would be good to send something that doesn’t make the receiver recoil in horror and fling the swag across the room in disgust.
I refer to the mullet wig I recently got from a type foundry. Before I remembered that the company had previously sent me an empty Styrofoam head form to put the wig on, I honestly thought it was a furry creature that had expired in transit.
See also: Tip #54: Protection