If your story is that you can find personal information about people, and your pitch includes a sample report on me, you might want to make sure the product is accurate.
"Stud or Dud" is a dud at finding accurate personal infromation
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Pro PR Tips · Advice from a jaded tech journalist
Pro PR Tips 
Rafe,
Thanks for creating this blog. A tweet brought me here, and I’m so glad it did! I really appreciate getting a journalist’s perspective and personal preference for being contacted, and I think these tips will especially help out PR newbies (and others’ break bad habits).