Got two pitches? Send two emails.
It’s easier to forward pitch emails around if there’s only one pitch per. Also, it makes you look cheap if you send one e-mail pitching two (or more) separate clients.
Filed under Email
I do this sometimes, I think it’s efficient – in very limited cases. Let’s say you’re pitching a specific beat reporter on two new clients who you simply want to introduce them to. No complex, jargon-y announcements in the pitch. You pitch the reporter often and they know you. They’re similar clients, in similar spaces. The reasonable expectation of course, is that they’re likely to choose one or the other.
What’s your thought on that scenario?
I might want to forward one pitch and not the other, that’s one reason I don’t like this practice. See also: https://proprtips.com/2009/10/20/tip-130-you-cant-pick-the-vic/
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