Monthly Archives: October 2009

October 20, 2009 · 9:02 am

Tip #130: You can’t pick the vic

You don’t get to choose your reporter. If you pitch a story to a particular reporter at a publication, and it’s bounced to another, and maybe even another after that, then talk to the new person. If you try to hang on to the person you sent the pitch to, first, it won’t work, and second, you’ll annoy the person who actually is doing the story.

Tip #129: Single file, please

Got two pitches? Send two emails.

It’s easier to forward pitch emails around if there’s only one pitch per. Also, it makes you look cheap if you send one e-mail pitching two (or more) separate clients.