If you call me at 2:00 pm to schedule a 3:00 pm interview, and your announcement is actually important enough that I want to take the call, and if we both understand that 3:00 to 3:30 pm is the only block of time left in the whole day that actually works for both of us, make damn sure your exec will actually be available at 3:00 to 3:30.
And if not, don’t wait until 3:20 to call to tell me we need to reschedule.
Rafe
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