Daily Archives: March 2, 2009

Tip #109: The caveman pitch

If you’re pitching me at a busy conference, like Demo, and it’s late in the day, and especially if I have a drink in my hand, you should know that I’ve already heard dozens of pitches. My brain is full and I’m tired. Simplify. Even more than you usually would for a journalist. Or wait until the morning of the next day.

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