Category Archives: Common sense

The CEO’s email address should be on the company’s site. Unless he or she is afraid of publicity. And customers.

No excuses! It’s 2008. They make spam filters that work now.

If the demo is for me, how come the laptop is angled toward you?

Demo presenters are already contacting bloggers. Haven’t heard from TechCrunch companies. Who’s gonna get smarter coverage?

Study your target. How hard is it to read his/her stuff before you pitch?

Just to be clear, Tip #10 comes from the rare interview (today) with someone what clearly had read my recent posts.

If a product reviewer contacts you with a criticism of something you just pitched, asking for an explanation, respond asap.