Daily Archives: October 14, 2016

Tip #220: What is it?

This is what happens to teams that are so insular they assume everybody out there in the real world shares their frame of reference:


This ad appeared in my Facebook stream. But what is the HP Elite Slice? A Wifi router? A USB hub? A computer? A doorstop?

(Spoiler: It’s a computer.)


Update: They fixed it!

See also:
Pro PR Tip #213: Know your audience

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