Daily Archives: June 4, 2013

Tip #210: Why so mysterious?

This may be the worst cover letter I’ve ever received.

Subject: [Company I don’t know] Launches Exciting New Solution Upgrades

Dear Rafe,

I hope this email finds you well.

If you haven’t already heard, [Company] announced today the general availability of a major new set of upgrades to our solution. For your convenience, I have included a copy of the press release below.

We’re making amazing progress with our solution, largely due to excellent customer-driven feedback and the fact that we have a phenomenal development team.

If you’re interested in learning more, please feel free to contact me and I’ll be happy to share more information on the value proposition we bring to the market and/or engage in a demonstration of our solution’s capabilities.

Kindest regards,
[Some guy] (press release follows)

What do you think the chances are that I will read the press release? I’ll tell you: Zero. Because this email just annoyed me. It says exactly nothing about what the company does or why I should care. Next!

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