Daily Archives: November 1, 2011

Tip #188: What did I just say about focus?

Today I was doing the usual back-and-forth with a PR rep, trying to set up an interview with a CEO. I just got this email:

I heard from [[CEO]] that he is free any time after 12 noon on Friday. He probably will be driving from Boston to NYC, so if you will let me know a time, I’ll have him call you on his cell.

It’s bad enough trying to do an interview over a mobile phone, but doing one when the subject is trying to drive a car is

Sorry, I lost you there. Ha ha, AT&T, right? I should move to Verizon. Just a second… lost you again. Ok, I’m back. Where were we? Oh, right.


And dangerous. No, thanks.

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