Daily Archives: July 26, 2011

Tip #174: Delusions of grandeur

If you say the company you’re pitching will one day be spoken of in the same breaths as major consumer brands, perhaps you want to be sure your company actually makes a consumer product.

Expedia, Amazon, eBay, Monster… soon [[Company]] will be up there with them, as it is changing an industry via the internet with an innovative strategy and proving to be quite successful. [[Company]] is retrieving research from publishers and then deploying the access and usage rights to these published materials to clients in research-intensive industries such as pharmaceutical companies.

Yep. The next Amazon for sure.

Look, I’m not saying that this company doesn’t have a good product or that it is not a fantastic business. But when you pitch, you want to excite the person hearing or reading the pitch with the realistic importance of the company. When you over-promise, you devalue the entire story.

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