There’s no way to get a good, rich, nuanced story from a rushed interview, so an invitation to just “drop by for five minutes to chat,” really doesn’t play.
See, the idea of good reporting is to have more information on the story topic than you need to write it up, and to cherry-pick from all that knowledge things to put into the story. Sometimes people write articles with less information than they need to paint a complete picture. It shows.
Rafe
Pro PR Tips 