Pro PR Tip #156: Out of print

I can forgive you for saying that I’m a freelance writer in your phone message to me. I have been at times in my career. But, “I understand you freelance for Byte,” is beyond amateur. I last wrote for Byte (when I was editor-in-chief — that’s different from a freelancer) in 1996. Cision can’t be that wrong. Byte isn’t even published anymore! I hope you know your clients better than your PR targets.