Monthly Archives: September 2010

Pro PR Tip #156: Out of print

I can forgive you for saying that I’m a freelance writer in your phone message to me. I have been at times in my career. But, “I understand you freelance for Byte,” is beyond amateur. I last wrote for Byte (when I was editor-in-chief — that’s different from a freelancer) in 1996. Cision can’t be that wrong. Byte isn’t even published anymore! I hope you know your clients better than your PR targets.


Filed under Common sense, Phone

Pro PR Tip #155: Don’t ask, don’t tell

If you don’t ask me if I want to hear your pitch before you start pitching, then the answer to the unasked question is, “No.”

(Yes, I spent time this week in the demonstrator pavilion at the Demo conference.)

Leave a comment

Filed under Common sense, Meetings