A pitch about a company that thinks it’s better than mine? They call that Bad PR. Even if you’re right.
– “The Whopping Overhead”
To: Rafe Needleman
Subject: Re: NetShelter Technology Media Passing CNET in Audience
Although perhaps unknown to you (and me) FixYa.com is the net’s largest consumer electronics destination, larger than PC World.com and PCMag.com. With this win, NetShelter in the next comScore cycle will likely over take CNET as the #1 property for reaching technology audiences worldwide. Not bad for an 8 year old start up operating on minimal outside funding.
NetShelter has positioned itself as the “media company for the online age” and is functioning more like a traditional media company (but without the whopping overhead of a CNET.) …