Best place for a demo: The company’s headquarters.
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Pro PR Tips · Advice from a jaded tech journalist
Pro PR Tips 
I need a tip on how to convince the company that the headquarters are the best place to hold a demo.
They think if there are not “fireworks” it will not work, even if the demo is about something really new.
IMHO when you choose a special place sometimes the journalist think you’re choosing a special place because you have not special ideas.