Category Archives: Email
Tip #196: Gone and forgotten
If you get me on the phone, and you ask if I got your e-mail, which you shouldn’t, but if you do, and I say, “I don’t see it here,” then I’d like you to know a few things. First, … Continue reading
Tip #194: Don’t bury the embargo
Embargoes and NDAs are bad enough. The presumptive embargo is worse: where you send embargoed information along with the embargo notice, without first making sure your recipient will agree to honor the embargo at all. But look! Here’s a new … Continue reading
Tip #191: Would it kill you to use words?
I know, you think your email pitches look better if you put big, fancy graphics in them. But they don’t look so hot if your recipient has images blocked by default, or worse, is reading their messages on a smartphone … Continue reading
Filed under Email
Tip #190: Oh, that’s what I’m supposed to do?
Please banish this redundancy from your email subject lines: “Please read.” As opposed to what? Wait… there are answers! From Twitter: “Please Read …aloud, while standing on your head.” (@MattStubbs) “Please delete prior to opening” (@MrCippy) “Please perform a dramatic … Continue reading
Filed under Email
Tip #186: I am not 14 years old
And you’re not, either. So try not to send press e-mails that start like this: OMFG. We are so excited. Today, Hulu and The CW announced a new five-year licensing agreement… There’s actually a real story here, but I think … Continue reading
Filed under Email
Tip #184: Piggyback
If your news can’t stand on its own, trying to attach it to another passing story won’t help. Hi Rafe, The new Siri app for the iPhone 4S does almost everything… almost. That’s where [[company's]] newest [[clever name]] case comes … Continue reading
Filed under Email
Tip #178: Fool me once
This one pains me. When you say you’re going to do something, like send a review unit, do it. If you forget you said you were going to send a unit, and you pitch me again a month later, and … Continue reading
Filed under Common sense, Email, Relationships
Tip #177: When they say, “viral marketing,” this is not what they mean
A new classic from the Dept. of Emails We Never Finished Reading: Did you know that touchscreen devices actually hold just as much germs as a toilet seat handle in a men’s restroom?! [etc...] Good to know. Actually, not really. … Continue reading
Tip #175: Save the stalking for Facebook
Just wondering: Did Constant Contact also tell that I opened your email and deleted it already? Hi Rafe, I am the PR Coordinator for [[company]]. I was able to see through Constant Contact that you opened my e-mail yesterday (creepy, … Continue reading
Filed under Common sense, Email
Rafe
