Category Archives: Common sense
Tip #193: The play’s the thing
Why go to a trade show if you’re not going to take advantage of peoples’ interest there? Or the possible widespread press attention? I found out about a cool gadget that was going to be shown at one of this … Continue reading
Filed under Common sense
Tip #185: I can handle the truth
If, on the marketing site you want me to see, you have “As seen in…” graphics pointing to other coverage you’ve gotten, make sure you link to the coverage you seem to be so proud of. Otherwise, for all I … Continue reading
Filed under Common sense, Lies
Tip #182: The more you write, the less I read
If it can be said in five words, might I suggest that using 87 is overkill? LIVERMORE, CA and SOUTH PLAINFIELD, NJ–(Marketwire – Sep 7, 2011) – Addressing retailers’ desire to leverage the power and performance of the latest mobile … Continue reading
Filed under Common sense
Tip #180: Sounds like one thing, is another
As I’ve said before, it’s not good if a person can’t tell how to spell your company when they hear the name. But it’s a lot worse if it clearly sounds like a thing it isn’t. Example: I just saw … Continue reading
Filed under Common sense
Tip #178: Fool me once
This one pains me. When you say you’re going to do something, like send a review unit, do it. If you forget you said you were going to send a unit, and you pitch me again a month later, and … Continue reading
Filed under Common sense, Email, Relationships
Tip #175: Save the stalking for Facebook
Just wondering: Did Constant Contact also tell that I opened your email and deleted it already? Hi Rafe, I am the PR Coordinator for [[company]]. I was able to see through Constant Contact that you opened my e-mail yesterday (creepy, … Continue reading
Filed under Common sense, Email
Tip #174: Delusions of grandeur
If you say the company you’re pitching will one day be spoken of in the same breaths as major consumer brands, perhaps you want to be sure your company actually makes a consumer product. Expedia, Amazon, eBay, Monster… soon [[Company]] … Continue reading
Filed under Common sense, Email
Tip #173: Modernize your business cards
If you’re pitching a mobile product (and who isn’t?), keep in mind that journalists are highly mobile users, too. Make it easy for them to check out whatever it is you’re selling. Put a QR code with a link to … Continue reading
Filed under Common sense, Relationships
Tip #172: The unlisted PR person
If you email me a pitch, include your phone number in the message. If you don’t want to put a phone number on your email, put it on your Web site. If you don’t put a phone number on your … Continue reading
Filed under Common sense, Phone
Rafe
