Category Archives: Bad ideas

Just because you take yourself seriously, it doesn’t mean I have to. This tip is for everyone who’s pitching me to cover their smartphone case or revolutionary screen cleaning product at CES next week. You’ve been warned. Hat tip: Paul … Continue reading →

If the pitch makes you want to wash yourself after writing it, don’t send it.

Just got this doubleplusgood announcement from Apple regarding the company’s press conference tomorrow (September 1): Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® … Continue reading →

If you’re going to send marketing swag, it would be good to send something that doesn’t make the receiver recoil in horror and fling the swag across the room in disgust. I refer to the mullet wig I recently got … Continue reading →

As a friendly reminder, I point my readers towards Pro PR Tip #13, Don’t drink and brand. Today’s Bad Company Name award goes to… well, I’ll let you read the email. Goober Networks, a leading Unified Communications (UC) solution provider, … Continue reading →

Yes, Mr. startup CEO, your girlfriend is hot. But try to keep your hands off her when you’re pitching me at a conference reception.

We can agree that there is this thing called the Web. But no two people will agree on what "Web 2.0" means.  "Web 3.0" means less. And "Web 4.0?" Just stop it.

Ok, it was funny the first time. But a discount on a small business tech product is a “sale,” not a “stimulus package.”

You can make one writer happy by giving him or her an embargo time ahead of the competition, but at the cost of ruining your relationships with everybody else.