Author Archives: Rafe
Tip #175: Save the stalking for Facebook
Just wondering: Did Constant Contact also tell that I opened your email and deleted it already? Hi Rafe, I am the PR Coordinator for [[company]]. I was able to see through Constant Contact that you opened my e-mail yesterday (creepy, … Continue reading
Filed under Common sense, Email
Tip #174: Delusions of grandeur
If you say the company you’re pitching will one day be spoken of in the same breaths as major consumer brands, perhaps you want to be sure your company actually makes a consumer product. Expedia, Amazon, eBay, Monster… soon [[Company]] … Continue reading
Filed under Common sense, Email
Tip #173: Modernize your business cards
If you’re pitching a mobile product (and who isn’t?), keep in mind that journalists are highly mobile users, too. Make it easy for them to check out whatever it is you’re selling. Put a QR code with a link to … Continue reading
Filed under Common sense, Relationships
Tip #172: The unlisted PR person
If you email me a pitch, include your phone number in the message. If you don’t want to put a phone number on your email, put it on your Web site. If you don’t put a phone number on your … Continue reading
Filed under Common sense, Phone
Tip #171: Be direct
If you pitch me on Twitter, make sure you are following me so I can send you a direct message to follow up. (It happens.) Better yet, just email me.
Filed under Twitter
Tip #170: Rafe brain hurt! No like!
I hate to break it to you, but there’s no award for Most Convoluted Pitch. I therefore suggest this writing strategy: Lay off the Red Bull and only write in the still quiet of the dewy morning. Or something. Just … Continue reading
Filed under Email
Tip #169: Scale up your pitch
If you’re going to show a pitch video on your laptop during our meeting, at least make it full-screen so I can see what I’m ignoring. Bonus tip: Learn how to do this before the meeting. Related tips: #16: Point … Continue reading
Filed under Meetings
Tip #168: There is a right answer and a wrong answer
Another one from the Department of Emails We Never Finished Reading: To: Rafe Needleman Subject: Lying awake at night… …wondering ‘what in heck does [Whatever] Systems do anyway??’ One of the secrets to success in business is to get people … Continue reading
Tip #167: Don’t bury the lead
Although it pains me to repeat myself, I post the beginning of an email pitch I received this morning. It’s the perfect example of why I wrote Tip #98: Make it snappy, Sweetheart. Subject: Everyone loves a good pitch in … Continue reading
Filed under Common sense, Email
Rafe
