Author Archives: Rafe
Tip #184: Piggyback
If your news can’t stand on its own, trying to attach it to another passing story won’t help. Hi Rafe, The new Siri app for the iPhone 4S does almost everything… almost. That’s where [[company's]] newest [[clever name]] case comes … Continue reading
Filed under Email
Tip #183: A show of force is not necessary
I dialed into a conference bridge yesterday to interview a startup CEO. The conference call robot told me, “There are five people already in conference.” That’s right: One guy to talk and demo, and four generic PR handlers to listen … Continue reading
Filed under Meetings
Tip #182: The more you write, the less I read
If it can be said in five words, might I suggest that using 87 is overkill? LIVERMORE, CA and SOUTH PLAINFIELD, NJ–(Marketwire – Sep 7, 2011) – Addressing retailers’ desire to leverage the power and performance of the latest mobile … Continue reading
Filed under Common sense
Tip #180: Sounds like one thing, is another
As I’ve said before, it’s not good if a person can’t tell how to spell your company when they hear the name. But it’s a lot worse if it clearly sounds like a thing it isn’t. Example: I just saw … Continue reading
Filed under Common sense
Tip #179: I wish I did, but I didn’t
No, I did not hang up on you. I’m on an iPhone and you called my Google Voice number. What did you expect?
Filed under Phone
Tip #178: Fool me once
This one pains me. When you say you’re going to do something, like send a review unit, do it. If you forget you said you were going to send a unit, and you pitch me again a month later, and … Continue reading
Filed under Common sense, Email, Relationships
Tip #177: When they say, “viral marketing,” this is not what they mean
A new classic from the Dept. of Emails We Never Finished Reading: Did you know that touchscreen devices actually hold just as much germs as a toilet seat handle in a men’s restroom?! [etc...] Good to know. Actually, not really. … Continue reading
Tip #175: Save the stalking for Facebook
Just wondering: Did Constant Contact also tell that I opened your email and deleted it already? Hi Rafe, I am the PR Coordinator for [[company]]. I was able to see through Constant Contact that you opened my e-mail yesterday (creepy, … Continue reading
Filed under Common sense, Email
Rafe
