Monthly Archives: January 2012
Tip #194: Don’t bury the embargo
Embargoes and NDAs are bad enough. The presumptive embargo is worse: where you send embargoed information along with the embargo notice, without first making sure your recipient will agree to honor the embargo at all. But look! Here’s a new … Continue reading
Tip #193: The play’s the thing
Why go to a trade show if you’re not going to take advantage of peoples’ interest there? Or the possible widespread press attention? I found out about a cool gadget that was going to be shown at one of this … Continue reading
Filed under Common sense
Tip #192: You can’t be serious
Just because you take yourself seriously, it doesn’t mean I have to. This tip is for everyone who’s pitching me to cover their smartphone case or revolutionary screen cleaning product at CES next week. You’ve been warned. Hat tip: Paul … Continue reading
Filed under Bad ideas
Rafe
