Monthly Archives: June 2010
Tip #152: You and what army?
To learn about a new company or product, the only person I really want to talk to is the CEO. It may just be me, but I like to focus on just one person during a pitch. So if the … Continue reading
Filed under Meetings
Tip #151: No clumping
At a working dinner (like an awards banquet or evening panel discussion), don’t seat all the journalists together. You’ll get more coverage if you actually put us in proximity to the people we get paid to talk to. That said, … Continue reading
Filed under Meetings, Relationships
Tip #150: Your bad network is not my problem
Our reporters just got back from the WWDC Stevenote. They say that when Steve Jobs said, “All you bloggers need to turn off your notebooks,” to free up WiFi bandwidth, Apple PR reps aggressively demanded that reporters comply. This is … Continue reading
Filed under Common sense
Rafe
