Monthly Archives: May 2010
Tip #149: The beat goes on
Many journalists change their “beats,” or topic areas, frequently. It’s more frequent now than ever, with newsrooms shrinking. Editors have to constantly shuffle staff around. So when you’re pitching, do one last check to make sure the person to whom … Continue reading
Filed under Common sense
Tip #13 reminder: Don’t let your toddler name your company
As a friendly reminder, I point my readers towards Pro PR Tip #13, Don’t drink and brand. Today’s Bad Company Name award goes to… well, I’ll let you read the email. Goober Networks, a leading Unified Communications (UC) solution provider, … Continue reading
Tip #148: Your Jedi mind tricks will not work on me
Don’t try to get me to agree with you about how awesome you think your product is during a meeting about new features. (Courtesy of Josh) It’s OK to be excited about your product. Even passionate. But the writer needs … Continue reading
Rafe
