Monthly Archives: April 2010
Tip #147: Who are you doing PR for, exactly?
Your job, when sending an e-mail pitch to a journalist, is to promote your client. So if you must put silly award logos in your e-mail sig, they should be your client’s, not yours. See also tips #32 and #103
Filed under Email
Tip #146: Learn to apologize
There will be a mistake. A bad one. Customers will be inconvenienced, damaged, frightened, perturbed, and angry. Say you’re sorry. Then say what happened. Then say you’re sorry again. Save the soul-searching “This has been a bad day,” stuff for … Continue reading
Filed under Common sense
Tip #145: Familiars
Before you send me an email asking, “Are you familiar with…” the CEO you’re representing, and definitely before you tell me how smart he is as if I’ve never heard of him, you might want to make sure that I … Continue reading
Filed under Relationships
Tip#144: Prune your lists
This was sent to one our reporters here. Here being CNET News, a technology news site. Emphasis to make sure we’re clear about that. We are? Good. I wanted to get you to Save the Date of April 30. Norelco is … Continue reading
Filed under Common sense, Email
Rafe
