Monthly Archives: August 2009
Tip #128: It’s an act
If you pitch me, and I’m grumpy or dismissive, don’t be a wuss and then not follow up as you said you would. Reporters (well, me anyway) put up walls to ward off amateurs and those who don’t really care … Continue reading
Filed under Relationships
Tip #127: Circle jerks
For some reason I don’t quite get, there’s nothing that gets under the skin of journalists more than an email pitch that’s cc’d to a lot of people at once. Do this and you will get killed on the cc … Continue reading
Filed under Email
Tip #126: Beast of the East
If you launch a product from your New York office, and a journalist from CBS (or anywhere for that matter) calls at 3:00 PM West Coast time to do a story, you might want to tell your receptionist that the … Continue reading
Filed under Common sense
Tip #125: Hammer time
If you have an issue with a story, don’t whine to the writer about how you’re getting “hammered” by your client about it. We don’t care (usually). And it’s part of your job. So suck it up. Just say what … Continue reading
Filed under Relationships
“A real hack”
I was interviewed for episode 100 of the Hack and the Flack podcast. Listen now.
Filed under Housekeeping
Rafe
