Monthly Archives: July 2009
Tip #124: Dot Zero
We can agree that there is this thing called the Web. But no two people will agree on what "Web 2.0" means. "Web 3.0" means less. And "Web 4.0?" Just stop it.
Tip #123: Not my department
If I tell you that your pitch is for a topic outside of my coverage area, believe it. No amount of wheedling is going to magically change my job description and get me to cover your company or product. However, … Continue reading
Filed under Common sense, Relationships
Tip #122: Make it stop!
Remember to turn off your WebEx when the demo ends. Especially if you have strange fetishes. For real? I’ve never seen anyone’s fetishes on WebEx. But whenever I’m getting a screensharing demo and the presenter forgets to disconnect at the … Continue reading
Filed under Meetings
Tip #121: Can I buy a vowel?
When you send a query asking about a pitch you previously sent in an email, attach the original. Or at least remind me of the topic. The message, “Haven’t heard from you, wonder what you thought of my previous pitch,” … Continue reading
It’s a book! And it’s free!
I’m delighted to announce that the Pro PR Tips book is now available through my sponsor, ITDatabase. That company, which makes a directory and tracking service of writers and topics for PR people, is giving away the book to qualified … Continue reading
Filed under Housekeeping
Tip #120: I’ll ask the questions here
If you’re a PR person sitting in the room while I interview your client, don’t pretend you’re a reporter and ask questions of said client during the meeting. Tech journalists are spoon-fed enough as it is, you don’t need to … Continue reading
Filed under Meetings
Tip #119: The bigshot will see you now
If you call me at 2:00 pm to schedule a 3:00 pm interview, and your announcement is actually important enough that I want to take the call, and if we both understand that 3:00 to 3:30 pm is the only … Continue reading
Filed under Meetings
Rafe
