Monthly Archives: December 2008
Tip #100: The only rule
Ryan Block said it best: “Pro PR Tips can always be summed up as: Do your homework and be courteous.” This is tip #100, the end of the guaranteed daily Pro PR Tips. Thanks all for reading and for the … Continue reading
Filed under Common sense
Tip #98: Make it snappy, Sweetheart
Emailing a pitch? Put your company or product name in your first paragraph. Better yet, first sentence. Best: first word. I’m not reading to the end of your pitch regardless, so why take chances?
Filed under Email
Tip #97: Going up
For real: You should have a killer 10-floor elevator pitch. But also keep in mind that my office is on the sixth floor.
Filed under Meetings
Tip #96: No deals
Of course I want an exclusive, but I won’t promise coverage. I don’t make deals. Nobody owns my words but me.
Filed under Relationships
Tip #95: Says who?
When you put “Expert available” at the start of a pitch, it tells us the person you’re pitching is no expert. Also, you’re too late. (Thanks, Caroline.)
Filed under Common sense
Tip #94: Free advice
Sure, I’ll give you free, off-the-record advice. But if I really knew how to build and market a technology product, you think I’d be doing this?
Filed under Common sense, Meetings
Tip #93: Different
Don’t show me what you do that’s the same as your competitors. Show me what’s different.
Filed under Common sense
Tip #92: Preview
Contact me before your launch. Duh. But not too much before. A week is about right. Two, if you’re Google, Facebook, Microsoft, or Apple.
Filed under Meetings, Relationships
Tip #91: Yawn
I would like to nap every day at 2:00 in the afternoon, but I can’t. So I schedule demos then instead. You’ve been warned.
Filed under Meetings
Rafe
