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	<title>Comments on: Tip #79: Be seen</title>
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	<link>http://proprtips.com/2008/11/21/tip-79-be-seen/</link>
	<description>Advice from a jaded tech journalist</description>
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		<title>By: MS</title>
		<link>http://proprtips.com/2008/11/21/tip-79-be-seen/#comment-1336</link>
		<dc:creator><![CDATA[MS]]></dc:creator>
		<pubDate>Mon, 12 Sep 2011 17:03:02 +0000</pubDate>
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		<description><![CDATA[While I hate to engage in your sexist metaphor about women and beauty contests, I will humor you and change up the metaphor a bit.  

Brandon Belt is an impressive rookie to the Giants team.  But is he as valuable in the minors? No.  Sure, the competition is tougher in the majors, but that&#039;s the point.  Better to be with the best of the best.  And as a jaded reporter, surely you realize that your editors and publishers will not pay for you to attend a show with a bunch of minor-league products.  We can try to stand out by asking you for a one-on-one meeting, but we&#039;re more likely to get it if we can lead with &#039;just promoted to the majors and buzz is rookie of the year.&#039;  It&#039;s about credibility, as pointed out by JB and MattC.  

You&#039;re not likely to ask the girl at the dive bar on a date because you&#039;ll wonder what&#039;s wrong with her.  But if she&#039;s walking out of a modeling agency or a beauty pageant, you realize by association that she has actually been recognized as a beauty by many others...more appealing.  

And for your own PR value, please try to come up with something more clever and less sexist than the &#039;pretty girl in a bar&#039; analogy in the future.  I know you&#039;re smarter than that.  I sat in a conference earlier this year where some CEO used this metaphor to talk about selling his company.  Right after him, an attractive female CEO got up to keynote and said, &quot;Well, I guess I should have worn my red dress.&quot;  We don&#039;t live in an era where girls sit at bars and wait to be chosen or hope to stand out.  They present smart ideas at conferences like TechCrunch and Demo.]]></description>
		<content:encoded><![CDATA[<p>While I hate to engage in your sexist metaphor about women and beauty contests, I will humor you and change up the metaphor a bit.  </p>
<p>Brandon Belt is an impressive rookie to the Giants team.  But is he as valuable in the minors? No.  Sure, the competition is tougher in the majors, but that&#8217;s the point.  Better to be with the best of the best.  And as a jaded reporter, surely you realize that your editors and publishers will not pay for you to attend a show with a bunch of minor-league products.  We can try to stand out by asking you for a one-on-one meeting, but we&#8217;re more likely to get it if we can lead with &#8216;just promoted to the majors and buzz is rookie of the year.&#8217;  It&#8217;s about credibility, as pointed out by JB and MattC.  </p>
<p>You&#8217;re not likely to ask the girl at the dive bar on a date because you&#8217;ll wonder what&#8217;s wrong with her.  But if she&#8217;s walking out of a modeling agency or a beauty pageant, you realize by association that she has actually been recognized as a beauty by many others&#8230;more appealing.  </p>
<p>And for your own PR value, please try to come up with something more clever and less sexist than the &#8216;pretty girl in a bar&#8217; analogy in the future.  I know you&#8217;re smarter than that.  I sat in a conference earlier this year where some CEO used this metaphor to talk about selling his company.  Right after him, an attractive female CEO got up to keynote and said, &#8220;Well, I guess I should have worn my red dress.&#8221;  We don&#8217;t live in an era where girls sit at bars and wait to be chosen or hope to stand out.  They present smart ideas at conferences like TechCrunch and Demo.</p>
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	<item>
		<title>By: LOTD: 11/24/08 &#124; Open The Dialogue</title>
		<link>http://proprtips.com/2008/11/21/tip-79-be-seen/#comment-427</link>
		<dc:creator><![CDATA[LOTD: 11/24/08 &#124; Open The Dialogue]]></dc:creator>
		<pubDate>Wed, 26 Nov 2008 20:09:22 +0000</pubDate>
		<guid isPermaLink="false">http://proprtips.wordpress.com/?p=359#comment-427</guid>
		<description><![CDATA[[...] it fresh with a new pro PR tip every day.  Ranges from the blatantly obvious to the stuff you shouldn&#8217;t forget.  Great for anyone in the PR industry (via [...]]]></description>
		<content:encoded><![CDATA[<p>[...] it fresh with a new pro PR tip every day.  Ranges from the blatantly obvious to the stuff you shouldn&#8217;t forget.  Great for anyone in the PR industry (via [...]</p>
]]></content:encoded>
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		<title>By: JB</title>
		<link>http://proprtips.com/2008/11/21/tip-79-be-seen/#comment-420</link>
		<dc:creator><![CDATA[JB]]></dc:creator>
		<pubDate>Tue, 25 Nov 2008 18:02:53 +0000</pubDate>
		<guid isPermaLink="false">http://proprtips.wordpress.com/?p=359#comment-420</guid>
		<description><![CDATA[It&#039;s the same reason people attend press events like Pepcom? I&#039;m not sure I see where you&#039;re coming from on this post? 

Sure, the message of &quot;be different/act different&quot; makes sense, but using a large venue to launch makes sense as more than just media will be there, right? Vendors, potential purchasers, etc. 

I tend to side with MattC on this one.]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s the same reason people attend press events like Pepcom? I&#8217;m not sure I see where you&#8217;re coming from on this post? </p>
<p>Sure, the message of &#8220;be different/act different&#8221; makes sense, but using a large venue to launch makes sense as more than just media will be there, right? Vendors, potential purchasers, etc. </p>
<p>I tend to side with MattC on this one.</p>
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		<title>By: MattC</title>
		<link>http://proprtips.com/2008/11/21/tip-79-be-seen/#comment-411</link>
		<dc:creator><![CDATA[MattC]]></dc:creator>
		<pubDate>Fri, 21 Nov 2008 19:05:52 +0000</pubDate>
		<guid isPermaLink="false">http://proprtips.wordpress.com/?p=359#comment-411</guid>
		<description><![CDATA[Because top publications rarely send people to the bar, they go to beauty contests.  If reporters go to the bar its for a quickie, at least at Demo you have the opportunity to start a good relationship.

Also anyone can go to a dive bar, not everyone can get into Bijoux in NYC.... (credibility)]]></description>
		<content:encoded><![CDATA[<p>Because top publications rarely send people to the bar, they go to beauty contests.  If reporters go to the bar its for a quickie, at least at Demo you have the opportunity to start a good relationship.</p>
<p>Also anyone can go to a dive bar, not everyone can get into Bijoux in NYC&#8230;. (credibility)</p>
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