November 21, 2008...8:30 am

Tip #79: Be seen

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A pretty girl alone at a bar shines like a beacon. But at a beauty contest she blends in to the scenery. So tell me again why you plan to launch at Demo?

3 Comments

  • Because top publications rarely send people to the bar, they go to beauty contests. If reporters go to the bar its for a quickie, at least at Demo you have the opportunity to start a good relationship.

    Also anyone can go to a dive bar, not everyone can get into Bijoux in NYC…. (credibility)

  • It’s the same reason people attend press events like Pepcom? I’m not sure I see where you’re coming from on this post?

    Sure, the message of “be different/act different” makes sense, but using a large venue to launch makes sense as more than just media will be there, right? Vendors, potential purchasers, etc.

    I tend to side with MattC on this one.

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