Happy Thanksgiving! Pro PR Tips will return on Monday, December 1.
Entries from November 2008
November 26, 2008
Tip #82: Nag
90% of the phonecalls I get are people asking if I got the press release they emailed. Yes, I got it. Did I read it? Maybe. Do I care? You’d know already. Oh, wait. Here’s something new and even more annoying: A phonecall from a PR person telling me she will be emailing me a press release later. [...]
November 25, 2008
Tip #81: Unadorned
Are you pitching to me? Then take off your sunglasses and take that damned Bluetooth headset out of your ear.
November 24, 2008
Tip #80: Brevity
If your demo tells the story in 10 minutes, don’t drag it out to 30. If your new feature can be described in a one-paragraph e-mail, don’t send two pages of fluff.
November 21, 2008
Tip #79: Be seen
A pretty girl alone at a bar shines like a beacon. But at a beauty contest she blends in to the scenery. So tell me again why you plan to launch at Demo?
November 20, 2008
Tip #78: It’s it
Punctuation: Know it. Spelling, too. It’s is not its. You’re is not your. If you can’t master basic English, we wonder what else you’re getting wrong.
November 19, 2008
Tip #77: Time warp
When telling me when your product launches, be extremely specific and include the timezone. Note that “tomorrow” is just a big pile of vague.
November 17, 2008
Tips Update: 3/4 done
I just ran Pro PR Tip #75. I plan to post daily tips up to #100. Then we’ll see. Anyone want to sponsor a Pro PR Tips book of all 100?
November 17, 2008
Tip #75: Greek to me
If you’re giving a Web or software demo to an American journalist, it’s probably best to select “English” as the product’s language option.
Rafe