Any pitch that starts, “In today’s tough economy…” gets ignored.
Entries from October 2008
October 30, 2008
Tip #63: Black list
Yes, I really do have a list of PR people I won’t talk to. It’s shorter than you probably think, though. Everyone deserves a second chance.
October 29, 2008
Tip #62: TLA
Making up new acronyms and jargon doesn’t make your story sound better.
October 28, 2008
Tip #61: Do I look like a college student?
Don’t send me pitches in Facebook. You know my email.
October 27, 2008
Tip #60: Stinky
Just a personal thing, but I don’t want to smell you. Lay off the perfume or aftershave, and avoid onion sandwiches before our meeting. Fair is fair: I will, too.
October 24, 2008
Tip #59: Biting the hand
A pitch about a company that thinks it’s better than mine? They call that Bad PR. Even if you’re right. Yours Truly, - “The Whopping Overhead” Example follows…
October 22, 2008
Tip #57 (bonus): Don’t gloat
“Layoffs should not be part of your PR strategy.” -Lawrence Coburn at Sexy Widget
October 22, 2008
Tip #56: Decoder ring
You say: “Google’s entry into this space validates our market.” You mean: “We’re screwed.”
October 21, 2008
Tip #55: Flair
A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. Journalists love that.
Rafe