If you’re a CEO and you see a journalist sitting alone, waiting for a contact to show up who’s obviously running late, don’t be a wuss. Sit down and make your company the story.
September 5, 2008
Tip #22: Don’t make me use LinkedIn
The CEO’s email address should be on the company’s site. Unless he or she is afraid of publicity. And customers. No excuses! It’s 2008. They make spam filters that work now.
Rafe