If the demo is for me, how come the laptop is angled toward you?
Entries from August 2008
August 27, 2008
Tip #14: Not BFFs
Dear PR person,
We didn’t “work together” back in 1999. You pitched me. It was beautiful, but don’t make it more than it is.
August 26, 2008
Tip #13: Don’t drink and brand
You will live to regret your oh-so-clever product name. I’m looking at you, Profilactic.
August 25, 2008
Tip #12: Bubble-head
Do not chew gum during your pitch. What are you, 8 years old? BTW Happy Monday.
August 22, 2008
Tip #11: I don’t like surprises
Demo presenters are already contacting bloggers. Haven’t heard from TechCrunch companies. Who’s gonna get smarter coverage?
August 22, 2008
Tip #10: Stay on target
Study your target. How hard is it to read his/her stuff before you pitch?
Just to be clear, Tip #10 comes from the rare interview (today) with someone what clearly had read my recent posts.
August 21, 2008
Tip #9: Don’t hide
If a product reviewer contacts you with a criticism of something you just pitched, asking for an explanation, respond asap.
Rafe